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Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
Recent Press
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Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >
Auto Remarketing
Study finds AI raises dealerships' internet lead responsiveness, but creates added risks
February 2026
They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >
Press Release: INFINITI DEALERS RANK HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; AI AND AUTOMATION DRIVE INDUSTRY IMPROVEMENT
February 2026
AI and automation: Customers received “perfect” responses more than half the time, a rate that has doubled in 5 years Risks of automation: When AI required human intervention, customer questions were twice as likely to go unanswered ChatGPT search results: Local customers for one in four dealers were sent to another dealer instead AUSTIN, TEXAS, USA – February 23, 2026 – Infiniti dealerships ranked highest in the 2026 Pied Piper PSI® Internet ... Read More >
Rural Lifestyle Dealer
Kubota Ranked Highest in 2026 Web Lead Response Study
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February 2026
Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total industry averaged 29, however both dropped five ... Read More >
Wards Auto
It looks like dealers' facility upgrades do sell more cars
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January 2026
Pied Piper, a consultancy, just did an inaugural Dealership Facility Consistency Study to see how well individual brands have achieved a common, appealing look of their sales points. The company used Google’s satellite and street imagery, matched with artificial intelligence, to visually analyze all 18,862 dealerships in the U.S. for its “look-alike index,” Pied Piper CEO Fran O’Hagan told WardsAuto. However, he said that sometimes it’s fine ... Read More >
OPE Magazine
Half of tractor shoppers get no response after submitting online inquiries, study says
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January 2026
Nearly half of all online inquiries submitted to compact tractor dealerships went unanswered in 2026, according to a new industry study that found little improvement in dealer web response performance over the past five years. Dealerships representing Kubota ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured how quickly and thoroughly dealers responded to online sales inquiries. ... Read More >
Ag Daily
Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness
January 2026
In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar. Pied Piper submitted customer inquiries ... Read More >
Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE
January 2026
AUSTIN, TEXAS, USA – January 12th, 2026 – Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total ... Read More >
Automotive News
AI Gains Ground in the Auto Industry
December 2025
Auto industry consulting firm Pied Piper found a way in 2025 to use AI on a grand scale. Its new Dealership Facility Consistency Study leveraged AI to analyze more than 540,000 satellite and street-view images of 18,662 U.S. auto dealerships. CEO Fran O’Hagan said the study took about a month to finish, a fraction of the time typically required for a study of its size. Read More >
Automotive News
Chevy dealerships tops for consistent look across all U.S. stores, study finds
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November 2025
Chevrolet dealerships maintain the most consistent look in the U.S. compared with their rivals, according to Pied Piper’s new Dealership Facility Consistency Study. The dealership consulting firm’s Look-Alike Index measured the variation of features and quality picked up by its AI computer vision model. It relied on satellite and street-view images of more than 18,000 dealership stores across the country to formulate its rankings. Manufacturers ... Read More >
