Measure, Report & Improve
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Recent Press - Page 13
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Canadian Auto Dealer
Porsche ranks first in customer response study
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March 2016
Porsche dealers beat other brands when it comes to responding to online customer inquiries, found a U.S. study. The brand topped the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking study, which measures how auto dealers responded to customer inquiries received online. BMW and MINI dealerships were deemed the most improved brands compared to the previous year, said Pied Piper Management LLC, the company behind the study. But ... Read More >
Edmunds
Porsche Dealerships Are Tops in Fielding Online Customer Queries, Study Says
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March 2016
MONTEREY, California— Porsche dealerships grabbed the top spot in a new study that measured how auto dealerships responded to online queries by car shoppers. Lexus dealerships took the 2nd spot in the study, followed by BMW. The annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study looked at online responsiveness of 18,551 dealerships nationwide. The study was conducted between September 2015 and March ... Read More >
Automotive News First Shift
Porsche, Lexus and BMW ranked highest for responding to customer internet leads
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March 2016
For the sixth year, Pied Piper measures how every brand’s dealers respond to customer internet inquiries. Pied Piper's annual study sent thousands of mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >
Wards Auto
Study Shows ‘Great Variability' in How Auto Dealers Field e-Leads
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March 2016
It’s a given today that customer Internet inquiries are important to vehicle sales. That’s why there’s an element of mystery to the results of a mystery-shopping study on how well dealerships handle online leads. The industry average performance hasn’t increased in the past three years. It even dropped slightly this year, with 21 of 33 brands declining. That’s according to the latest 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking ... Read More >
Automotive News
Porsche tops Lexus in study of online responses
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March 2016
Providing additional information for vehicles of interest and being well above the industry for answering questions from consumers online helped Porsche replace Lexus in the top spot in a dealership study released today. Lexus ranked second in this year’s study after taking the top spot in 2014 and 2015. Ford, the top scoring non-luxury brand in 2016, has also performed above the industry average for the past three years. The sixth annual Pied ... Read More >
Press Release: PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
March 2016
Industry average performance shows no improvement over three years Half of customers received response within 30 minutes; but every 11th customer received no response within 24 hours Monterey, California – March 7, 2016 – Porsche dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured how auto dealerships responded to customer inquiries received over the internet. BMW and ... Read More >
Truth About Cars
Tesla Dead Last in Dealer Experience, First in PR
July 2015
We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius. Given that, it is fascinating when a ... Read More >
Wards Auto
Luxury Brands Have Great Cars, and Great Salespeople
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July 2015
Why do Mercedes-Benz, BMW and Lexus rank 1-2-3 in U.S. luxury-brand sales? Reasons vary. But one of them is that their dealership salespeople are real pros. And a reason for that is their staff retention rates are high, meaning good people stick around. And they do so because they're earning a good living from healthy margins on premium cars. “It boils down to profitability,” says Fran O'Hagan, head of Piped Piper Management, a consulting company ... Read More >
Automotive News First Shift
Benz dealerships score with mystery shoppers
July 2015
For the seventh straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
The Car Connection
Mercedes-Benz Is Tops In Shopper Satisfaction, But Tesla? Not So Much
July 2015
Today's auto market is a tough one for consumers. There are loads of great cars on the lots, and the differences between those from Toyota, Ford, Volkswagen, and most other mass-market automakers are disappearing. In that kind of environment, customer service is king. The way sales personnel treat shoppers can make or break a dealership. That's why studies like the Prospect Satisfaction Index (PSI) from research firm Pied Piper are so important ... Read More >
