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Motorcycle Product News BMW Tops this Year's Pied Piper Benchmarking Study

Motorcycle Product News
BMW Tops this Year's Pied Piper Benchmarking Study
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May 2017

BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson dealers were ranked second, while ... Read More >

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Tags: benchmarking customer loyalty dealership dealership experience dealership facility dealership responsiveness Fran O'Hagan motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping sales effectiveness sales process MPN magazine
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Printed: June 7, 2025

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