Press Release: NAPLETON AUTO GROUP ACHIEVES RECORD SCORE IN 2025 DEALER GROUP STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Overall industry average score improved: faster email and phone responses and more use of texts to answer customer questions
Large variance in dealer group performance: 50-point spread in average scores, with 9 groups improving and 7 declining from the previous year
May 2025
Monterey, California, USA – May 5, 2025 – Napleton Automotive Group dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Dealer Group Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Napleton were Ciocca Automotive, Herb Chambers Auto Group, and Berkshire Hathaway Automotive. Pied Piper submitted customer inquiries through 2,105 automobile ...
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Press Release: NAPLETON AUTO GROUP IMPROVES TOP RANKING AMONG NATIONAL DEALER GROUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES
Top Seventeen Auto Dealer Groups Measured: Penske Automotive Group and Herb Chambers Auto Group Tied for Second
September 2023
Monterey, California – September 18, 2023 – Napleton Auto Group was ranked highest among seventeen national dealer groups evaluated in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though dealership websites. Napleton improved their performance from last year, when they were also ranked first. Tied for second were Penske Automotive Group and Herb Chambers Auto Group. ...
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