Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ...
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