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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R) Much variation industrywide: top brands perform well, while others fail to improve

Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Much variation industrywide: top brands perform well, while others fail to improve

May 2021

Monterey, California, USA – May 3, 2021 – Harley-Davidson dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response ... Read More >

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Printed: November 10, 2026

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