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Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
Recent Press
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Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >
Auto Remarketing
Study finds AI raises dealerships' internet lead responsiveness, but creates added risks
February 2026
They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >
Press Release: INFINITI DEALERS RANK HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; AI AND AUTOMATION DRIVE INDUSTRY IMPROVEMENT
February 2026
AI and automation: Customers received “perfect” responses more than half the time, a rate that has doubled in 5 years Risks of automation: When AI required human intervention, customer questions were twice as likely to go unanswered ChatGPT search results: Local customers for one in four dealers were sent to another dealer instead AUSTIN, TEXAS, USA – February 23, 2026 – Infiniti dealerships ranked highest in the 2026 Pied Piper PSI® Internet ... Read More >
Wards Auto
It looks like dealers' facility upgrades do sell more cars
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January 2026
Pied Piper, a consultancy, just did an inaugural Dealership Facility Consistency Study to see how well individual brands have achieved a common, appealing look of their sales points. The company used Google’s satellite and street imagery, matched with artificial intelligence, to visually analyze all 18,862 dealerships in the U.S. for its “look-alike index,” Pied Piper CEO Fran O’Hagan told WardsAuto. However, he said that sometimes it’s fine ... Read More >
Automotive News
AI Gains Ground in the Auto Industry
December 2025
Auto industry consulting firm Pied Piper found a way in 2025 to use AI on a grand scale. Its new Dealership Facility Consistency Study leveraged AI to analyze more than 540,000 satellite and street-view images of 18,662 U.S. auto dealerships. CEO Fran O’Hagan said the study took about a month to finish, a fraction of the time typically required for a study of its size. Read More >
Automotive News
Chevy dealerships tops for consistent look across all U.S. stores, study finds
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November 2025
Chevrolet dealerships maintain the most consistent look in the U.S. compared with their rivals, according to Pied Piper’s new Dealership Facility Consistency Study. The dealership consulting firm’s Look-Alike Index measured the variation of features and quality picked up by its AI computer vision model. It relied on satellite and street-view images of more than 18,000 dealership stores across the country to formulate its rankings. Manufacturers ... Read More >
Press Release: CHEVROLET RANKED #1 FOR DEALERSHIP CONSISTENCY IN PIED PIPER'S “LOOK-ALIKE INDEX™” AI COMPUTER VISION STUDY
November 2025
Groundbreaking national Dealership Facility Consistency Study™ used AI computer vision to analyze the exterior facilities of 18,662 automobile dealerships Auto brands were ranked by Pied Piper’s new Look-Alike Index™ measuring the consistency of more than 70 data points observed throughout each brand’s dealer network MONTEREY, CALIFORNIA, USA – November 17, 2025 – Chevrolet was found to have the most consistent dealership facilities in Pied ... Read More >
Yahoo Autos
Online vs. Phone: Who Wins in Service Appointments?
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October 2025
It should be easy, not annoying, for a customer to schedule a vehicle service appointment with a dealership. But sometimes it’s a hassle, as evidenced by a Pied Piper Management Co. study. The consultancy measured how effectively dealerships by brand handled service appointment requests, both online and on the telephone. Some dealerships did better than others. The ones with problems risk losing customer confidence and loyalty. “All a service ... Read More >
Wards Auto
Online vs. Phone: Who Wins in Service Appointments?
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October 2025
It should be easy, not annoying, for a customer to schedule a vehicle service appointment with a dealership. But sometimes it’s a hassle, as evidenced by a Pied Piper Management Co. study. The consultancy measured how effectively dealerships by brand handled service appointment requests, both online and on the telephone. Some dealerships did better than others. The ones with problems risk losing customer confidence and loyalty. “All a service ... Read More >
USED CAR NEWS
MINI USA Tops Service Scheduling Rankings
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September 2025
MINI USA ranked highest in Pied Piper's new 2025 PSI Service Scheduling Effectiveness (SSE) Auto Industry Study. For the first time, the study combined both Service Telephone Effectiveness (STE) and new Service Website Effectiveness (SWE) to measure how well dealerships schedule service appointments. Following MINI in overall SSE score were Lexus, BMW, Mazda, and Honda. While MINI had the highest overall SSE score in the 2025 study, Porsche ... Read More >
